Yargon

Keyword density is important because search engines use this information for:

Determining what parts of the site are relevant
Categorizing the theme of a site

What does keyword density mean?

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage.

What is the correct keyword density?
There are a lot of opinions […]

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I see a lot of companies. In most companies, I do feel myself very welcome. A nice and friendly receptionist with a smile on her face who brings me a cup of coffee. A nice place to sit, great magazines while you are waiting, etc.
I also surf a lot on the web and I see […]

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When you are constructing a website or an ecommerce site you want that visitors could find your site by a number of keywords.
For example: You have an ecommerce site for laptops. You hope new visitors will find your site when they search for “laptops”.
I am sure, this sounds quite rational.
Although, a big mistake is being […]

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Last week Yargon gave you a tip for search engine optimization in the article Search Engine Optimization for E-commerce sites.

I often see E-commerce sites which have a lousy SEO. Of course there are a lot of tips and tricks to improve your SEO. Although there are four tips to improve your SEO which are really […]

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More and more people are starting an E-commerce site. Some of them part time, others quit their day job and dedicate their lives to run an online business…
But whenever the market grows the competition grows as well. And more competition means more hard work for you!
For most webmasters the search engines are most important for […]

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Last September Google introduced the Conversion Optimizer for managing CPA (Cost per Acquisition) bids. This is the ideal instrument for Adwords users who are measuring  their conversions (which you always should).
When you know how much one conversion can cost you, you can easily fill your CPA (cost per acquisition) instead of your CPC.
Example:
Suppose you know […]

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