What quantitative measure best represents top-management goals? Many managers are preoccupied with the measures of dollar sales, dollar profits (net income), and profit percentages. However, the ultimate test of profitability is NOT the absolute amount of profit or the relationship of profit to sales.
The critical test is the relationship of profit to invested capital. The […]
Return on investment (ROI) as a tool for managing E-commerce decisions
January 26th, 2008 · 2 Comments
Tags: · advertising, Google Adwords, ROI