Whether you have an ecommerce site, a company website, an online tool or even a weblog, usability is very important. Website usability is decisive for your success. When the usability is bad, new visitors will leave immediately; this means a high bounce rate and your visitors will never return. When your usability is good, visitors […]
The nine most important aspects about website usability
February 24th, 2008 · No Comments
Tags: · , marketing, usability, website usability
Never use Google Adsense on your Ecommerce Site
February 20th, 2008 · No Comments
I see a lot of sites which use Google Adsense. Of course you can earn some money with Adsense, but I think it is not always smart.
In general, there are two categories of websites:
Content sites, websites with specific information, weblogs, news sites etc.
Ecommerce sites, websites where you can buy products or services online.
To my opinion […]
Tags: · ecommerce, Google Adsense, Internet marketing, marketing
Are you focusing enough?
February 5th, 2008 · No Comments
Focus on your target market is one of the most important success factors for every online company.
When I ask webmasters “what is the target market of your website”. They often answer “everybody, who wants to buy online”.
Of course, this is the worst answer for building a successful E-commerce site.
In this article I will give you […]
Tags: · e-commerce, focusing, Internet marketing, marketing