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The nine most important aspects about website usability

February 24th, 2008 · No Comments

Whether you have an ecommerce site, a company website, an online tool or even a weblog, usability is very important. Website usability is decisive for your success. When the usability is bad, new visitors will leave immediately; this means a high bounce rate and your visitors will never return. When your usability is good, visitors […]

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Never use Google Adsense on your Ecommerce Site

February 20th, 2008 · No Comments

I see a lot of sites which use Google Adsense. Of course you can earn some money with Adsense, but I think it is not always smart.
In general, there are two categories of websites:

Content sites, websites with specific information, weblogs, news sites etc.
Ecommerce sites, websites where you can buy products or services online.

To my opinion […]

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Are you focusing enough?

February 5th, 2008 · No Comments

Focus on your target market is one of the most important success factors for every online company.
When I ask webmasters “what is the target market of your website”.  They often answer “everybody, who wants to buy online”.  
Of course, this is the worst answer for building a successful E-commerce site.
In this article I will give you […]

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