Yargon

Getting your webpage on the front page of Digg is always nice. Most of the time (always) it will lead to more visitors. There are even cases where the webserver crashed due the (temporarily) increase of traffic.
But getting to the front page of Digg isn’t that easy. There are several articles and websites explaining how […]

[Read more →]

Focus on your target market is one of the most important success factors for every online company.
When I ask webmasters “what is the target market of your website”.  They often answer “everybody, who wants to buy online”.  
Of course, this is the worst answer for building a successful E-commerce site.
In this article I will give you […]

[Read more →]

All websites should have sitemaps. But, all sitemaps are not alike. At first we can make two distinctions between the uses of sitemaps;

For search-engines
For visitors

A sitemap for visitors consists of one page, with all interesting links. So each visitor can find all interesting pages on one page. This means a sitemap for visitors is the […]

[Read more →]

Before I am gonna tell you how to solve it, you first want to know what it is.
Pogosticking is clicking from the survey-page to the detail- page. When you haven’t fount the correct item you have click back to the survey-page. Again and again and again …..
A pogostick is a toy for children to jump […]

[Read more →]

One of the most important pages of a commercial website is the contact page.
A clear contact-page is also important for e-commerce sites. It gives confidence and customers can see that a “real company” owns this particular website. When surfing on the internet I see a lot of lousy contact-pages. In this article, I describe the minimal […]

[Read more →]

There are a lot of webmasters who underestimate the use of setting goals on their websites. Happily, we see more often webmasters who set the actual sale as a goal.
For example, the page “thanks for your order” will be the goal. But what do you have to do when visitors don’t buy immediately. Don’t these […]

[Read more →]