Yargon

Keyword density is important because search engines use this information for:

Determining what parts of the site are relevant
Categorizing the theme of a site

What does keyword density mean?

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage.

What is the correct keyword density?
There are a lot of opinions […]

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Most online marketing blogs and websites discuss how to attract new visitors. But what about the visitors who already know your website? How do you get them to visit your website again?
One way is via the bookmarks in the visitor’s browser. With bookmarks you can easily save and find interesting website. You probably use them […]

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Today, Google launches a free tool for ad management named Google Ad Manager. Google Ad Manager is a direct consequence of the DoubleClick takeover.
Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and […]

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I see a lot of companies. In most companies, I do feel myself very welcome. A nice and friendly receptionist with a smile on her face who brings me a cup of coffee. A nice place to sit, great magazines while you are waiting, etc.
I also surf a lot on the web and I see […]

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There are different ways to go to a website. With the favourites in your browser, with a search engine or with the address bar from your browser.
When I use the address bar I always type the domain name without www. Why? It’s easier…
Before I will make my point I will first explain the difference between […]

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When you are surfing on the internet you‘ll see RSS feeds everywhere. For those who don’t know what it is, I’ll give you the definition in Wikipedia:
An RSS document, which is called a “feed,” “web feed,” or “channel,” contains either a summary of content from an associated web site or the full text. RSS makes […]

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I see a lot of sites which use Google Adsense. Of course you can earn some money with Adsense, but I think it is not always smart.
In general, there are two categories of websites:

Content sites, websites with specific information, weblogs, news sites etc.
Ecommerce sites, websites where you can buy products or services online.

To my opinion […]

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When you are constructing a website or an ecommerce site you want that visitors could find your site by a number of keywords.
For example: You have an ecommerce site for laptops. You hope new visitors will find your site when they search for “laptops”.
I am sure, this sounds quite rational.
Although, a big mistake is being […]

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Lots of people are blogging and the majority use Google Adsense to earn a few dollars or euros. When you are one of these bloggers you probably have one question: “What can I do to maximize my Adsense income?”
Do you recognize yourself? In that case especially for you, I have 8 tips to increase your Adsense […]

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When you own a website you probably have some pages which aren’t on your server anymore but are still indexed by the search engines. When visitors stumble onto such a page they will see a 404 error page as you can see in the image below:

If you don’t know what a 404 error page is […]

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