Yargon

Today I’ve found an interesting article about some basic tips about Google Adwords:
For your Internet Marketing Strategy to be successful, you need a Sponsored Search Marketing strategy. One such tried and tested strategy is the Google AdWords scheme.
As a form of Search Engine Marketing, Google AdWords has other methods beat. This is due to the […]

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A couple of days Google launched it’s new feature, demographic targeting. With this new feature it’s possible to target specific age groups and gender.
What is demographic targeting?
It’s a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You […]

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Finding the right keywords for your Adwords campaign is one of the most important factors of a successful campaign. But how do you find those keywords?
Since a couple of weeks we started with a new service called the Adwords Teachers. If you haven’t downloaded our free Adwords ebook yet go get it at our Teaching Adwords […]

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Today I launched my new product, the Adwords video’s. In this Adwords video course I teach people what Google Adwords is and how to use it. Unfortunately it’s recorded in Dutch so you won’t be able to benefit from this product.
I can however tell you why you should get an Adwords account and what Adwords […]

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From time to time customers ask me what web analytics program they should install on their website. My answer to that is always Google Analytics.
Google Analytics gives you valuable information about your visitors and website and it’s free. What do you want more?
Sometimes the next question is how they should install Google Analytics on their […]

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A while back Google introduced the conversion optimizer for it’s Adwords advertiser. In a nutshell: tell Google what you are willing to pay for a conversion and they will optimize your campaign to get as many conversions for your money.
They recently held a series of Conversion Optimizer webinars, which you can watch on YouTube. To […]

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When I was looking for some old Yahoo screenshots for a presentation I came up with the idea of presenting the major three search engines on a timeline with screenshots…
The result of this (useless) idea you can find below (click an image to see a bigger one, thanks to the Wayback machine):

Google
Yahoo
MSN

1996

1997

 
 
  […]

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You probably know that Google Analytics has its own playlist on YouTube. There are some very nice videos in that playlist.
Although the Conversion University Event was in August last year, I still want to recommend three very clever videos from this event.
The videos I would like to recommend are:

Google Analytics - Bounce Rate: The Simply […]

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There are a lot of webmasters who use Google Adwords to increase traffic on their websites. Unfortunately, I often see these same webmasters put Google Adsense ads on their sites.
When I ask these webmasters for their reasons, they often say “they want to reduce their advertising costs”. But, do you realize what you are doing […]

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