Last September Google introduced the Conversion Optimizer for managing CPA (Cost per Acquisition) bids. This is the ideal instrument for Adwords users who are measuring their conversions (which you always should).
When you know how much one conversion can cost you, you can easily fill your CPA (cost per acquisition) instead of your CPC.
Example:
Suppose you know […]
Google Conversion Optimizer is no longer in Beta
January 15th, 2008 · 1 Comment
Tags: · Google Adwords, google conversion optimizer, SEO