Yargon

You probably know that Google Analytics has its own playlist on YouTube. There are some very nice videos in that playlist.
Although the Conversion University Event was in August last year, I still want to recommend three very clever videos from this event.
The videos I would like to recommend are:

Google Analytics - Bounce Rate: The Simply […]

[Read more →]

There are a lot of webmasters who use Google Adwords to increase traffic on their websites. Unfortunately, I often see these same webmasters put Google Adsense ads on their sites.
When I ask these webmasters for their reasons, they often say “they want to reduce their advertising costs”. But, do you realize what you are doing […]

[Read more →]

What quantitative measure best represents top-management goals? Many managers are preoccupied with the measures of dollar sales, dollar profits (net income), and profit percentages. However, the ultimate test of profitability is NOT the absolute amount of profit or the relationship of profit to sales.
The critical test is the relationship of profit to invested capital. The […]

[Read more →]

Last September Google introduced the Conversion Optimizer for managing CPA (Cost per Acquisition) bids. This is the ideal instrument for Adwords users who are measuring  their conversions (which you always should).
When you know how much one conversion can cost you, you can easily fill your CPA (cost per acquisition) instead of your CPC.
Example:
Suppose you know […]

[Read more →]