More tips for writing Google Adwords ads? Yes, nr. 15 and 16!

March 28th, 2008 · No Comments

It is unbelievable I got another two tips to improve your Google Adwords ads.

I would love to go to 20. Please help me and send us another great tip to improve Google Adwords ads. We will put it on our site with your name and URL. Also we will give you our E-book “How to profit from Google Adwords”.

My tips for today are:

Number 15: Ask a Question in your headline
It is an old marketing trick to draw attention. Not only in ads but also in speeches, presentations, E-books, etc. For example; when I am introducing myself I usually start with “Who is Henk Jan Dulon Barre?” instead of “My name is Henk Jan Dulon Barre”.
Make sure your questions are compatible with your products or services.

There are always people who don’t believe in these kinds of questions. Are you one of them? I suggest you’ll do a test and look for the impact on your CTR. Testing is quite easy in Google Adwords. I am glad to hear your results.

Number 16: Create the correct emotion
People should feel the proper emotion, when they are reading your ad. The impact of your ads will improve enormously when you choose those words which are emotional congruent with your products.

Sometimes it is hard to find the right emotion or the right words. In these cases you can find inspiration in the guide of E-words with emotion.

Summary
Now you got 16 tips to increase your CTR. When you want more practical information about Google Adwords, you can download our free E-book “How to profit from Google Adwords”.

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