A couple of days Google launched it’s new feature, demographic targeting. With this new feature it’s possible to target specific age groups and gender.
What is demographic targeting?
It’s a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users’ gender and age on certain sites in the Google content network such as MySpace and Friendster, whose users provide that information about themselves. AdWords receives the data in anonymous and aggregate form from participating partner sites, which means that users can’t be personally identified.
Conclusion
In my humble opinion this is an interesting feature. I do however have some questions about the size (reach) of this feature since not every website is sharing their users info…
Source: Google Adwords blog
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