Improve Your Google Adwords ads: number 13 and 14!

March 26th, 2008 · No Comments

Last week I gave you 12 tips to improve your Google Adwords ads. Today I will give you two more. These will be tips number 13 and 14 to improve your Google Adwords ads.

I do hope someone else has another great tip to improve Google Adwords ads. Please send it to us. We will put it on our site with your name and URL.

My Google Adwords tips for today are:

Tip number 13: Strategic use of Capital letters

What is the best option?

To capitalize your display URL?
To capitalize first letter of words in the headline?
To capitalize the most important words?
To capitalize nothing at all?
To capitalize the first letter of every word?

It is different in every situation. This means you have to test. I usually start out capitalizing the display URL, and then try out any combinations I can think of.

Tip number 14: KISS (Keep it simple st…)
You don’t have much space in a Google Adwords ad or any other PPC ad. So, watch out for useless words This means you don’t need sophisticated sentences. Keep your sentences simple and concise. Your reader will understand it quicker what you are really offering.

Question?
Now you got 14 tips to increase your Google Adwords ads. When you are a Google Adwords user and you start experimenting these tips. Please let us know your results? Perhaps we can give you some extra tips.

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