A while back Google introduced the conversion optimizer for it’s Adwords advertiser. In a nutshell: tell Google what you are willing to pay for a conversion and they will optimize your campaign to get as many conversions for your money.
They recently held a series of Conversion Optimizer webinars, which you can watch on YouTube. To help you get more out of your Conversion Optimizer campaigns, they’ve compiled a list of top tips based on the most common questions we received from our webinar attendees which you can find here.
The Google conversion optimizer is a great way to lower your cost per conversion with minimal time investment.
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