15 Tips to collect relevant and free email addresses

January 15th, 2008 · No Comments

A digital newsletter in an ideal medium to communicate to leads and customers. It is quick, flexible, cheap and measurable. Often, it will lead to more traffic to your website and will increase your sales and customers.

But the question is, how do you get your email addresses? The answer is very simple. Everywhere, at every time on all possible ways! Here are 15 tips to get you started!

Call attention to your newsletter on your website. Your conversion will rise when visitors have the possibility to subscribe;
The subscription form should be easy and short. The most common mistake is that too many questions are asked and the new customer will leave at question three. You can ask these questions in a later stadium;
Show the advantages for customer. Make a link to the latest newsletter. Let readers talk about the advantages of your newsletter;
Record your letters online. Two advantages; first of all new customers see immediately the use of the content and secondly it optimises the Search Engines. So you will get even more potential subscribers;
Often, a nice present will work. For example a white paper, a discount or something else. Most of the time you will get excellent results;
Networking and follow-up. When you have talked to someone, just ask if he/she would like to receive your free newsletter;
Make sure your newsletter appears regularly. Otherwise your prospects and customers will forget your existence;
Promote your newsletter with a link to your subscription form on all online demands, requests, application forms, email signatures etc. So all your contacts can easily subscribe;
Mail a Friend link in your newsletter. This is a very strong promotion tool;
Direct Mail. Make sure there is a link to your newsletter. Otherwise it is a missed opportunity;
Email signatures. Make sure, all your employees have a link to the subscription form in their email signature;
The content of your newsletter should be relevant to your readers;
Confirm your orders, sent your invoices, etc. by email also. All emails have a link to the subscription form on your website;
Use all your public communication. Your ads in the local newspaper, a sticker on all company cars, etc.;
Watch your reputation. It is not very difficult to find a lot of email addresses. Always make sure that you have a permission from your customers and leads. Make sure you only use opt-in addresses. When you don’t have a permission, it is illegal to sent a newsletter, this is called Spam. Sending Spam will damage the reputation of your company.