In most email programs it is allowed to create a signature that can be attached to every email you send.
Often I see some disclaimer like:
This communication is for use by the intended recipient(s) and contains information that may be privileged, confidential or copyrighted under applicable law. If you are not the intended recipient(s), you are hereby formally notified that any use, copying or distribution of this e-mail, in whole or in part, is strictly prohibited. Please notify the sender by return e-mail and delete this e-mail from your system. Unless explicitly and conspicuously designated as “E-Contract Intended”, this e-mail does not constitute a contract offer, a contract amendment, or an acceptance of a contract offer. Yargon accepts no liability for any damage caused by any virus transmitted by this e-mail.
Of course a disclaimer is necessary. Only, my questions are:
- Does anybody read it?
- Is it supportive to your exposure?
- Does it interact with your customers?
- Is it good for cross-selling?
I guess you won’t be surprised about the answers. These are No, No, No and No.
It is quite simple to use the email signature as a free marketing tool. It is viral too.
Just include, a price off, a link to a specific site, a special offer, a RSS feed, or any catchy tagline.
Don’t write long essays because people won’t read all that text
Conclusion:
The email signature is the forgotten marketing tool.
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1 comment for this entry ↓
1 spostareduro // Apr 29, 2008 at 9:06 pm
thought i’d drop by and say congrats on your PR4 jump!
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